I’m been writing news releases for over twenty years, using various methods to create new ideas. I have a technology client who bought a package of news releases from a news release service and was having trouble coming up with ideas for news releases. Continue reading
I have been writing about connected cars for some time, but not as long as they have been around. The history of connected cars is fascinating and started in 1996 with Motorola and OnStar. The whole idea was to get help to people who are in car accidents. Last year, I was commissioned by a company in Germany to write a brief history of connected cars. It has taken a while to get the design and software to work but the result is lovely and fascinating.
A few weeks ago, I received an email from a major media publishing company, asking if I would write branded content native advertising. The first thing I did was to look up a definition of branded content and native advertising online. There is mention of BuzzFeed starting this phenomena and then the major publishers such as the New York Times, The Washington Post and USA Today. In these cases the advertiser and the publication work together to create content about the advertiser.
I understand why this happened, I have been a publisher since 2007 and have over two decades of experience writing. The trend has been for people to increasingly read content on devices in which you cannot see the advertisements and it is difficult to click on the ads. On top of that, there is a trend for search engines like Google to not even send searchers to content that has too much advertising on it. Ad blocking software can remove ads from the web reading audience completely. Continue reading
In my business as editor of AUTO Connected Car News and writing for automotive publications, I get to see all the latest technology coming to cars in the future. The more I learn about safety features (ADAS), the more I want them. Then of course there are new features that most of us never dreamed of before, that could happen in the future-future which I think I would like also. Here are the top 10 features that I think I and most car buyers would love. Continue reading
His idea of a good time was to go out into the garage and work on a car. Sometimes, he smelled like Simonize, his cars sparkled and shined brighter than his smile as he drove. Once the car was detailed, he took the family out for a ride.